Artisan Studio Branding

Artisan Studio had outgrown a logo drawn for a market stall. The work was already in three galleries and two department stores, but nothing on the shelf said the pieces came from the same hands.

The Challenge

The identity had to survive being stamped into wet clay, foiled onto a box, and reduced to a favicon — without any of those versions looking like a different studio.

Our Approach

We drew a mark from the studio’s own throwing marks, then set it against a warm neutral palette and a single editorial typeface. Every application was designed at its real size first: the kiln stamp at 12mm, the shipping box at 400mm.

The Outcome

Wholesale enquiries doubled in the first quarter after rollout, and the studio now ships in packaging customers photograph and post without being asked.